The Flora Dispatch 

behind-the-scene wedding secrets to houseplant how-tos

What Valentine’s Day Looks Like For A Florist

What Valentine’s Day Looks Like For A Florist

Ever wonder what Valentine’s Day looks like from a florist’s perspective? The blooms don’t just appear on February 14th — we wish it were that easy! From January flower orders and stems arriving from around the world, to spreadsheets, the town dump, delivery routes, and last-minute bouquets, here’s a behind-the-scenes look at how we pull off the busiest flower holiday of the year — without losing our minds (well, maybe just a little).

Read More

Tell us what you’re curious about.

Plants, florals, weddings—we love talking about it all.


Share your questions, story ideas, or what you’d love to see us cover next, and we may feature it in an upcoming post.

A round banquet table decorated with a large floral centerpiece featuring orange, white, and pink flowers, surrounded by glass candleholders with pink and lavender candles, set with white plates, clear glasses, and pastel-colored napkins in an outdoor setting with trees in the background.