The Flora Dispatch
behind-the-scene wedding secrets to houseplant how-tos
What Valentine’s Day Looks Like For A Florist
Ever wonder what Valentine’s Day looks like from a florist’s perspective? The blooms don’t just appear on February 14th — we wish it were that easy! From January flower orders and stems arriving from around the world, to spreadsheets, the town dump, delivery routes, and last-minute bouquets, here’s a behind-the-scenes look at how we pull off the busiest flower holiday of the year — without losing our minds (well, maybe just a little).
Flora’s 2025 Holiday Gift Guide
Gifts for people who like nice things, living things, and things that don’t end up forgotten in a drawer.
Every December, we all hit that point where our brains short-circuit, and the only gift idea we can think of is socks. Let’s not do that this year.
Flora Good Times has options that feel thoughtful, fun, and very much alive. We broke it all down into three types of people, so you can shop without spiraling.
And yes, the bouquet subscription is still the hero of the story. If your recipient lives within 15 miles of Beacon, NY, you just won the holiday.
Holiday Decorating with Botanicals
This season, we’re taking it back — way back — to the roots of holiday decorating, when evergreens weren’t just pretty; they were powerful. Before Christmas trees and department store garlands, bringing greenery indoors was an ancient ritual, and not just because it smelled amazing (though that certainly hasn’t changed).
Tell us what you’re curious about.
Plants, florals, weddings—we love talking about it all.
Share your questions, story ideas, or what you’d love to see us cover next, and we may feature it in an upcoming post.
