The Flora Dispatch
behind-the-scene wedding secrets to houseplant how-tos
What Valentine’s Day Looks Like For A Florist
Ever wonder what Valentine’s Day looks like from a florist’s perspective? The blooms don’t just appear on February 14th — we wish it were that easy! From January flower orders and stems arriving from around the world, to spreadsheets, the town dump, delivery routes, and last-minute bouquets, here’s a behind-the-scenes look at how we pull off the busiest flower holiday of the year — without losing our minds (well, maybe just a little).
The January Edit: What’s Blooming Now
January — The lost month. It’s the quiet, sleepy, introspective time between. It’s our favorite time to plan for the new year, reflect on last year, and dream about the local flowers on the horizon! Here’s what’s brightening our flower bar this month at Flora Good Times.
The December Edit: What’s Blooming Now
December has its own kind of beauty. While the world outside quiets down, indoors is where things start to glow. We lean into texture, evergreen drama, and the kind of flowers that don’t mind a bit of cold. Here’s what we’re loving, stocking, and designing with this month at Flora Good Times.
Holiday Decorating with Botanicals
This season, we’re taking it back — way back — to the roots of holiday decorating, when evergreens weren’t just pretty; they were powerful. Before Christmas trees and department store garlands, bringing greenery indoors was an ancient ritual, and not just because it smelled amazing (though that certainly hasn’t changed).
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