The Flora Dispatch
behind-the-scene wedding secrets to houseplant how-tos
What Valentine’s Day Looks Like For A Florist
Ever wonder what Valentine’s Day looks like from a florist’s perspective? The blooms don’t just appear on February 14th — we wish it were that easy! From January flower orders and stems arriving from around the world, to spreadsheets, the town dump, delivery routes, and last-minute bouquets, here’s a behind-the-scenes look at how we pull off the busiest flower holiday of the year — without losing our minds (well, maybe just a little).
The January Edit: What’s Blooming Now
January — The lost month. It’s the quiet, sleepy, introspective time between. It’s our favorite time to plan for the new year, reflect on last year, and dream about the local flowers on the horizon! Here’s what’s brightening our flower bar this month at Flora Good Times.
The December Edit: What’s Blooming Now
December has its own kind of beauty. While the world outside quiets down, indoors is where things start to glow. We lean into texture, evergreen drama, and the kind of flowers that don’t mind a bit of cold. Here’s what we’re loving, stocking, and designing with this month at Flora Good Times.
Holiday Decorating with Botanicals
This season, we’re taking it back — way back — to the roots of holiday decorating, when evergreens weren’t just pretty; they were powerful. Before Christmas trees and department store garlands, bringing greenery indoors was an ancient ritual, and not just because it smelled amazing (though that certainly hasn’t changed).
The November Edit: What’s Blooming Now
November in the Hudson Valley is that quiet seasonal pivot—when the fields slow, the mornings frost over, the light shifts, and the color moves from crisp to muted. But that doesn’t mean the flowers are gone.
We’re still sourcing locally grown blooms, many cultivated in greenhouses by growers who work miracles through the colder months. These stems carry the mood of the season—structural, sculptural, and full of character—with the freshness and integrity we always stand by.
And we begin to welcome select Dutch imports—carefully chosen to expand what we can offer without losing our seasonal grounding.
It’s not about flooding our work with out-of-season options. It’s about pairing quality local stems with imported varieties that bring richness, nuance, and options as the days grow darker.
Easy Autumnal Transformations for the Home
Effortless ways to set the stage for the season of gathering
As the air turns crisp and the days shorten, your home begins to call you back inside. This is the season of the hearth — of stews simmering low, candles flickering softly, and slow evenings spent gathered around a table with your littles and your favorite people. Before the full rhythm of the holidays arrives, now is the time to lay a quiet foundation — one that lets the season unfold naturally and beautifully.
The Lazy Gardener’s Guide to Fall Planting
For when you want more flowers with less work (and fewer rules)—There’s a sweet spot in the Hudson Valley gardening calendar—and it’s right now.
Fall is low-key the best time to plant, especially if you're the kind of gardener who loves beautiful results but doesn't exactly thrive on planning and pruning spreadsheets. The soil’s still warm, the air’s cooled off, and plants are ready to settle in without all the drama of summer heat. Even in Zone 6b, you’ve got time.
Here’s how we do fall planting at Flora Good Times: no pressure, no guilt, just the kind of moves that pay off next season (and beyond).
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Plants, florals, weddings—we love talking about it all.
Share your questions, story ideas, or what you’d love to see us cover next, and we may feature it in an upcoming post.
